Childhood first

Cooci was created for parents who want to delay smartphones and smartwatches a little longer.

Helping kids learn time, movement and independence without constant screens.

Why I created Cooci

An analogue watch designed to delay smartphones a little longer.

Cooci is designed to give children a little more freedom — without introducing screens too early.

How it works

1. Insert an Apple AirTag
Place an Apple AirTag inside the watch case.

Important: The metal side of the AirTag must face the metal surface inside the watch. Incorrect placement may affect or damage the watch movement.

2. Track in Find My
Use Apple’s Find My app on your iPhone.

3. Let kids be kids
No phone. No screen. Just time, trust and freedom.

How Cooci fits

These photos show Cooci on children aged 4–8, giving you a realistic idea of the size and fit.

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The Cooci Story

I wanted to know where my children were without giving them a phone.

Cooci began as a side project alongside my full-time job, born from a belief that children should be allowed to stay children a little longer.

Less screen. More freedom. More childhood.

Read the Cooci Story →

Real play. Real time.

When kids wear a Cooci watch, they learn to manage their time and rediscover the joy of playing together, screen-free.

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Apple AirTag sold separately by Apple

Traditional and traceable

An analogue watch designed to help kids learn time, independence and everyday responsibility — while staying traceable through Apple AirTag.

Cooci combines traditional watchmaking with modern peace of mind.

Apple AirTag compatible

Designed to fit Apple AirTag so you can keep track of your child without giving them a phone.


✓ Works with Apple AirTag

✓ Uses Apple's Find My app

✓ No screen

✓ No charging

✓ No subscription

✓ No camera

No notifications. Just play.

Cooci keeps kids present, in the game, in the moment, in childhood.